Production company logo

 

This is our production company logo. At first my group and I believed that making the production logo did not need much time and was not a big worry. We were totally wrong, this actually took much more time than we expected. The group and I came up with the name "White Hawk Productions" to go with our choice to make something with a bird because we felt it would look great. We then searched for free licenses of an eagle outline until we found one that matched what we wanted. I discussed with my group if to put WhiteHawk in one word or White Hawk in two, but once We typed it out, the two-word version looked cleaner. To try to create the kind of contrast we noticed in many simple example logos, We placed WHITE in a black box and then HAWK floating next to it in the same font. To make it obvious that the logo was for a production company, the word PRODUCTIONS was placed underneath.

The name we picked is White Hawk productions which is the meaning behind the name gavin, which is one of our partners name. We also thought that white hawk is something that could relate to our target audience which is young men primarily. The name we chose is White Hawk Productions, which is the meaning of one of our partners' names, Gavin. also we believed that White Hawk would connect with our target demographic, which is mainly younger guys.